The provision of entertainment or leisure facilities within or alongside a retail store or shopping centre, as part of a marketing strategy designed to attract customers; the entertainment or facilities provided in this way.
Origin
1990s. Blend of shopper and entertainment.
Definition of shoppertainment in US English:
shoppertainment
nounˌʃɒpəˈteɪnm(ə)nt
US
The provision of entertainment or leisure facilities within or alongside a retail store or shopping centre, as part of a marketing strategy designed to attract customers; the entertainment or facilities provided in this way.